After days of heavy shopping during time of yearly holidays across the world such as Christmas for North America and Europe and Diwali/Dusssera for India and other pre-dominantly Hindu religion observing countries, there comes widely heard and publicized campaigns about Buy Nothing Day. What is this battle about? Let’s find out…

According to Wikipedia…

Buy Nothing Day (BND) is an international day of protest against consumerism observed by social activists, it is also one of the busiest shopping days in the entire year. Typically celebrated the Friday after American Thanksgiving in North America and the following day internationally, in 2009 the dates are November 27 and 28 respectively.

BND is an ongoing battle getting fierce every year due to increasing influence of advertising resulting in mindless consumerism among consumers of all age (previously prominent among those had access to a disposable income). All forms of media are vying aggressively for the attention span of their potential consumer base by making adverting and marketing strategies more relevant to the common man. This relevancy translates to a psuedo need that in turns means a “purchase”.

BND fails to understand consumerism at it’s core and also people. Nobody will stop buying things, that are composed to essentials like medicines, food and other domestic requirements. Certain industries will continue to grow or at the very least be steady for posterity. If there’s anything we should be holding placards against then it’s the unaware consumer. These are the bulk of the consuming population that are not aware of their rights as a consumer neither do they know how to judge their decision of buy.

Being able to differentiate between a luxury and a necessity is the first step in educating a consumer. Next comes popularizing the concept of “saving”. Now, “saving” is an elusive term, if we think we “saved up” when we bought that mink coat at a discount sale, think again – discounts often are inflated prices brought down to their original prices giving you an image of a heavy bargain. The real savings is from doing small things like borrowing an item when it can be done so then purchasing a new unit for one time use or holding /buying from second-hand (garage) sales or best of all sharing when you can. These acts are often seen as a sign of miserliness and are termed “not cool” by media moghuls, thus repeating the loop all over again.

In order to break free of this vicious cycle, we need to encourage consumers to start small, mass boycotting on one particular day is not the answer. Fighting against the urge to splurge must be an every day affair, rather difficult when we are pressed for time and seek instant gratification but in purview of the greater good, all is possible.

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I have been ardent shopper all my life and with my birthday coming up I decided to go clothes shopping! and the moment I look up Google for “discounts”, I come across strange terms like “black friday” and “Cyber Monday”, curiosity got better of me and I set to find out what really are these days anyway.

According to Wikipedia, “Black Friday” is…

“the Friday following Thanksgiving Day in the United States, which is the beginning of the traditional Christmas shopping season…According to Reuters, in 2007 135 million people participated in the Black Friday shopping rush.In many cities it is not uncommon to see shoppers lined up for hours before stores with big sales open. Once inside the stores, shoppers often rush and grab, as many stores have only a few of the big-draw items.”

and “Cyber Monday” refers to

“to the Monday immediately following Black Friday being the busiest day of the year for retail electronic commerce.”

These are two of the most prominent days during the US holiday season (towards the year end) when consumers can grab coveted items for dirt cheap prices and striking off those from their wishlists faster than they every could in the rest of the year. Heavy discounts off branded electronic goods, Coupon redemption and Freebie giveaways take place.

Such kind of practices are rarely seen outside the US, they have their disadvantages. Reports say that deaths have occurred due to human stampeded when long queues of shoppers who started waiting early on in the day rushed to get into the store. Here comes the benefit of shopping online, no more hectic lines to wait, no more coupons to hunt, no more logging in to a ton of different stores only to check upon the offers you have missed! (Aww) Best part, we have SavingsMela.com - your one stop guide in scouring the Internets for some great deals, enough said on get on the website already!

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We are in the business rolling out nothing but the best of offers and deals to consumers so our job is to listen to you! As we have a diverse group of user base across different geographical location, their tastes on how they choose to consume the internet is just as vast and insurmountable, but that’s no excuse we’ve got to listen.

So we decide to brute force our way to achieve maximum presence online simply because we want you to find us easily and why? to talk to us of course!

We are on : BloggerTwitterFriendFeedHi5FacebookTumblrDiggLinkedInWordPressStumbleUpon and as if this wasn’t enough even on Gather, Kaboodle, Mahalo and Tipd! So add us, friend us, favorite us, fan us – we’d love to hear from you, bouquets or brickbats we’ll make sure we get your message!

A little more conversation and a lot more shopping action, please!

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It takes much cajoling to be written/talked about on blogs written by people who maintain the same as a hobby. They are picky about their products pitches and only endorse something if they find it incredibly useful in their personal lives and we didn’t even have to try to get this one ;) 00mph, a opinion blog about startups and technology best described us like this…

SavingsMela has evolved to bring every information of Savings to the advantage of a shopper and provide best possible information to judge for himself, by publishing all discounted products from all best Shopping Sites and Showrooms on hourly basis…

Summarizing our core service aim and echoing what we strive for every day.

Further on it says…

A distinctive online deals portal with an hourly updates on daily basis is a one-stop search engine for online deals and an advertising platform for retailers across India. It’s based on a rare concept to enlist best deals from online shopping sites or stores across India. Numerous products’s like Electronic items, Apparels, Household items, Restaurants etc. are being listed in day-to-days deals.

It has many unique features to cater every sector of Online shoppers, who has built a directory of deals in each category and products are constantly updated with new deals to choose and find the best discounts on any product. It has a huge database to explore all deals from each retailers posted so far on every Products shown in their product category sections.

Ah, we couldn’t have said any better ourselves. I can go and on and on about how SavingsMela.com is your one stop guide to shopping online you could ever hope for but then that’s not going to solve anything right? So get on and start shopping already! :)

Read the complete article here, Thanks 00mph!

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AboutUs.org is a wiki Internet domain directory. It lists websites along with information about their content. As a wiki, AboutUs allows Internet users to add entries or modify information.
Ray King created AboutUs with a staff of five people in Portland, Oregon, United States. The staff has since expanded to more than thirty people and two continents with an office in Lahore, Pakistan. In May 2007, Ward Cunningham, developer of the first wiki, joined AboutUs as its chief technology officer.
AboutUs.org attracted at least 1.4 million U.S. visitors in July 2008.[1]
AboutUs.Org features SavingsMela.com

For some time now we’ve been tracking our presence on the web and were suprised to see AboutUs.org – a wiki Internet domain directory that lists websites along with information about their content had an article on us and we didn’t even know! It’s a popular user edited wiki that attracted at least 1.4 million U.S. visitors in July 2008.

They have highlighted us a deals directory that brings you the best of online shopping and stores in one location. We are not just a search engine for offers, we also have a variety of services which means you won’t ever have to trudge down a hundred different websites to decide what to buy, when to buy or how to buy – leave it to us to show you the best itself and then on yours is the decision to make!

Why we are better than any other comparison engine out there you ask? Simply because we are at the pulse of online shopping world. We are continually partnering with multiple shopping websites, Travel businesses, Hoteliers, Retailers, DTH service providers, popular malls and brands across 100+ cities in India and already trusted by a wide range of satisfied users to boot!

The page can be viewed here.

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In the true clichéd fashion of diving in head first into a new area of learning, here we are.

Hello World! from SavingsMela!

Yes, yes we do admit we come with the same cookie cutter specification of any start-up you’d find in the market but with a difference. You see have an interest in and around consumers.

What started off as a simple aggregator for online deals we are now wading into areas we realised, form the very basis of our existence. For without consumers, without aware consumers we gain absolutely nothing in providing a service like this. Why this epiphany seemed to make sense? Take us out of our offices and away from our computer screens and we are too, like you – consumers.

Do you remember that time in the supermarket when you impatiently searched for that new brand of Tea that was advertised on TV recently? You figured you might as well give it a try since it was priced competitively and you couldn’t find it in the racks! How about that other time when you went in determined to buy a new TV and did so, only to find out later that had you trudged down the lane a bit more you’d get the same product for a fatter discount. Didn’t that just make your purchasing power wince?

Yes we had these moments too and someone had to address it and so peeked SavingsMela with the simple objective that let’s have one centre for all discounts you can possibly find for anything you’d ever want. Sounds neat?

With SavingsMela up and running for a few months now, we had to reach back to the community who got us started in the first place, YOU. So this blog is our effort to interface with our users, readers, potential users, critques and everyone in between them. More posts on SavingsMela as a startup, consumer issues we care about and of course latest updates on great deals in online shopping coming up soon!

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